About Us

The Ozark Mountain Region (OMR) represents the five county region comprised of Baxter, Boone, Marion, Newton and Searcy Counties.

OMR is a recognized Arkansas Regional Tourism Association which makes available matching grant funds from the Arkansas Department of Parks and Tourism. These matching funds are reflected with much more affordable advertising prices than most other similar destination marketing organizations.

Contact OMR Member Resources

A Region with Deep Roots

Regions

Steeped in tradition, the Ozark Mountain Region has long been a haven for nature lovers, artists, musicians and families drawn to a simpler way of life. The region’s warm hospitality, strong values and rich heritage continue to shape its identity today.

Buffalo National River

A remote adventure known for float trips, waterfalls, great hiking trails, the wild areas surrounding "Buffalo River" also have some of the best stargazing on the planet. Learn more about float seasons, cabins and nearby trails.

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Hikers overlooking the Buffalo River valley from a high bluff

Bull Shoals Lake

Bull Shoals is the biggest lake in Arkansas and a bustling seasonal hotspot for boating, fishing and watersports of every kind.

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Bass anglers fishing from a boat near the shoreline of Bull Shoals Lake

White River

Home of the "Trout Capital in the USA," the White River is a fishing trip worth traveling for. Guided and self-guided fishing trips are available, and lodging options range from tent camping to full-on resort stays.

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Kayakers on the White River at sunset

NorFork Lake

More secluded and relaxed, Norfork Lake is as scenic as it is quiet. Expect great fishing with less competition, summer watersports and the occasional parasailor.

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Aerial view of Norfork Lake with a lone fishing boat on open water